Nine different banner adverts are being placed on fifteen different sites over the next five days. These sites include Facebook, Lycos, daily national newspapers plus many other web distributors. The total number of viewers is predicted to be 21 million. Each of the nine adverts outline specific policy ideas and are interactive – clicking on the advert takes you through to Conservatives.com.
Caroline Spelman said:
This is a totally different approach to campaigning for a political party. By using this new type of campaigning to set out the Conservative Party's vision in the run up to the conference season, David Cameron is demonstrating his fresh approach to politics. The country wants a change in the type of politics in this country and politicians who can really provide the solutions to the challenges the country now faces.
Expect to see the other parties follow suit with this. Compared to billboard advertising, it's a steal.
Here's the reaction of Tim Montgomerie and me to this initiative courtesy of the Sky News Video page.